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This Tug-of-War Over the Cable News Network Shows The Extent to Which Broken US Media Now Is.

On Thursday evening, while unconfirmed reports spread about an incident at Brown University, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and guiding the public to her network’s 9pm newscast.

Even though CNN is certainly not a impeccable news source, her message seemed accurate for numerous observers. It remains one of the organizations where you can find grounded and mostly trustworthy reporting – especially during breaking news situations like the one developing in the vicinity of a New Hampshire storage facility.

A Precarious State During a Business Struggle

But the news network, now middle-aged, finds itself in a precarious position as two massive media empires battle over ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has turned into a major game of business acquisition, instead of as a question of what serves the information-seeking public.

“This represents another instance of the deep structural problems with origins in many years of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.

The conjecture about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a more important point.

“It is often framed as a financial tale with powerful individuals as the central actors, but there is very little discussion of the public interest,” Pickard explained.

A Further Layer: Political Influence

This situation is made more complex by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” antagonist.

Remember the chants of “CNN sucks!” at Trump's rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a unsolicited offer.

There is a basis to favor that suitor more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently appointed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that historic news network.

A Possibility of More Instability

Notably, if Netflix prevails, CNN and other cable outlets would first be spun off into a separate entity. This might be a welcome development to many at the network, but it’s hardly a secure position. That setup could position CNN for yet another acquisition. The cycle continues.

If you ask Timothy Wu, a lot of this is against the law, anyway. The well-known analyst of big tech’s dominance wrote recently that competition laws should disallow both deals.

“Each proposed deal would be bad for the country, and both should be challenged by anti-trust authorities,” Wu stated.

The Fundamental Challenge and a Path Forward

Regardless of the resolution in this situation, the bigger problem persists.

“What we have now is a highly system hostile to democracy, but we shouldn’t give in to learned helplessness,” Pickard said. Regulatory choices – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can address it.

Can reform occur in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is a distant prospect now, but that is not to say it will be impossible forever.

Initiatives that support independent news organizations, reinforce local journalism, fund public media, and outlaw the accumulation of media power in a handful of hands are not only possible – they are vital for a robust democracy.

Regarding media ownership, size does not equal quality. And news organizations like CNN shouldn’t be pieces in the newest merger game.

The writer

Erica Graham

A gaming industry consultant with over 15 years of experience in slot machine technology and casino operations.

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